VISUALISATIONS
ILLUSTRATIVE PITCH DECK DESIGN - SLANG LABS
cliental
Visualization of a presentation deck into illustrative layouts. Creation of the final deck in both light & dark UI. Used to pitch to global investors and customers.
SLANG LABS
A tech start-up that provides pre-trained in-app voice assistants specific to domains & usecases.
JULY 2021 - AUGUST 2021
SOLO
MY ROLE
ILLUSTRATOR AND GRAPHIC DESIGNER
THE REQUIREMENT
Designing an entire presentation deck that isn't textually heavy. Keep in mind that the deck is for global investors and customers. The scope included:
1. Analysis and division of the provided content across slides in an optimum way.
2. Studying the kind of visuals a global audience finds interesting & intriguing.
3. Defining the design language - illustration style, color palette, and typeface.
4. Creating layouts for all content pages, with guidelines for easy replication.
5. Illustrating and creating the final layouts.
MY PROCESS
two
THE STORYBOARD
STEP ONE
THE MOODBOARD
Before starting any ideation, I went about collecting images and snippets for inspiration. These included similar work done by other designers/illustrators, a variety of illustration styles that do with the theme of the project and portray the vibe the client want, along with presentation layouts.
STEP TWO
THE STORYBOARD
Once the moodboard was ready, and the rough theme was set, I worked on division of content across slides, followed by rough layout and concept sketches for each.
BEFORE WE MOVE ON,
THE DESIGN LANGUAGE
COLOUR PALETTE
Keeping colour psychology and the variety of required illustrations in mind, I created a colour palette that suits the mood of the presentation.
TYPOGRAPHY
An elegant sans-serif typeface. It offers a large set of variations and poses good legibility, especially when used for digital purposes.
STEP THREE
THE FINAL LAYOUTS
The storyboard provided me with a requirement of 8 different layouts.
STEP FOUR
THE FINAL DECK
A GLIMPSE - DARK UI
FIVE TYPES OF
PRESENTATION SLIDES
TYPE ONE
Headings. Centre-Aligned
One of the two layouts that introduces the viewer to a particular section of the presentation.
TYPE TWO
Features. Centre-Aligned
This layout is used to simultaneously showcase
3-4 types of features, facts and figures.
TYPE ONE
Headings. Left-Aligned
The second type of layout that introduces the viewer to a particular section of the presentation.
TYPE FOUR
Features. Side-Aligned
This layout is used to explain in detail specific features of topics.
TYPE FIVE
Illustration Based
These layouts are unique and subjective to the illustrative composition.
