VISUALISATIONS
INTER-IIT TECH MEET 9.0
organisational
Full-scale branding of the 3-day event. The logo, brand guidelines, merchandise design, posters, and the proposal letter.
THE THEME
PANDEMIC, PARANOIA and POSSIBILITIES
JULY 2021 - AUGUST 2021
SOLO
MY ROLE
DESIGN LEAD
REQUIREMENTS
two
THE LOGO
three
TASK ONE
THE DESIGN LANGUAGE
moodboarding. colour palette. typography.
THE MOODBOARD
TASK TWO
THE LOGO
hope. vision. technology.
THE TYPEFACE
BRANDON GROTESQUE
A futuristic sans-serif typeface, with a low x-height. Used for headings.
AVENIR NEXT
A geometric sans-serif typeface, highly legible in long body texts.
THE COLOR PALETTE
Pandemic, Paranoia, Possibilities.
Blue represents technology and future. Yellow represents hope and vision. Greys represent the dullness that surrounds us due to the Pandemic.
SUN = HOPE
Any major movement in the human civilisation has always been driven by “HOPE”. Amidst one of the greatest threats of the modern era, we choose to move forward with the same zeal.
BRACKETS = TECHNOLOGY
We belong to the generation that acts as the pillars of the world. These pillars are rooted strong by the education on technology that we receive. The < > represent coding, the most basic yet stongest type of tech.
EYE = VISION
Once we have the zeal fuelled by hope and we combine it with technological advancements, we get a vision for the future, to solve the threats of today and to make the world a better place. EYE represents VISION.
TASK THREE
THE COLLATERALS
There were 6 major collateral requirements from the design team. These included - posters for 8 problem statements, notepads and t-shirts for all participants, hoodies for the organising team, a proposal letter template for sponsors and a banner to be put up at major places of the IITG campus.
PANDEMIC, PARANOIA and POSSIBILITIES
A theme to rejuvenate the spirits and bring about impactful changes as various IITs collaborate with a vision to empower a developing, cognizant, and escalating India.
PROBLEM STATEMENT POSTERS
Each poster belonged to one of three categories - high prep, mid prep, or low prep. The information included the problem title and statement, the sponsor logo, and an illustration that visualise the problem statement, made in the set illustration style.
BANNERS
These banners were printed and put up all across the campus, to bring to announce the theme as well as our sponsors.
NOTEPADS
A customary merchandise sent to all participants to use while solving the problem statements and attempting the challenges.
T-SHIRTS
The Official Inter-IIT Tech Meet 9.0 T-shirt. Over 1,000 prints, distributed to all participants, coordinators and organizers, to mark their contribution in the success of the event.
JACKETS
The Official Inter-IIT Tech Meet 9.0 Team Jacket. The team was looking for something poppy and graphic. The final illustration used is infact the logo, with a little bit of sparkle. The three elements of the logo - sun (hope), <> (tech) and the eye (vision) are the three main elements of the illustration as well. This was the first ever online edition of the Inter IIT Tech Meet and the team put their heart and soul to adapt to the online mode and make it a success. Due to this reason alone, the words 'breaking barriers' were chosen.
